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Founders proven in market

BeyondCPG alumni have gone on to secure retail distribution, raise capital, and build brands that matter.

BeyondCPG

What Happens After BeyondCPG

BeyondCPG brands have:

Secured national retail distribution

Expanded into major accounts, including Whole Foods and regional chains

Raised institutional and angel capital

Built category-defining products across food, beverage, and personal care

ALUMNI brands

This is not about the next 12 weeks.
It’s about what comes next

This is not about being part of a program. It’s about building what comes next.

Apply For Track 7
Apply For Track 7
This is not about the next 12 weeks.
It’s about what comes next
Apply For Track 7
Apply For Track 7
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Become A Sponsor
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Our Alumni

Alumni highlights

Brandsfrompastcohortshavemademeaningful progress, including expanding into national distribution, securing funding, and receiving industry recognition, reflecting the support and community at BeyondCPG.

Halfday Iced Tea

TRACK 2 • 2020

Halfday is reinventing iced tea for the modern gut. Founded by college friends Kayvon Jahanbakhshan and Mike Lombardo, the brand blends nostalgic iced tea flavors with prebiotic fiber to support digestive health — without sacrificing taste. Since completing Track 2 of the BeyondCPG program, Halfday has closed a successful Series A round and rapidly scaled into national distribution. The brand is now a standout player in the functional beverage space, backed by a loyal consumer base and positioned for long-term success in both retail and DTC channels.

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Kekoa Foods

TRACK 4 • 2023

Kekoa Foods is on a mission to raise the next generation of adventurous eaters with globally inspired, organic baby food pouches. Founded by David Fullner and Danny Auld, the brand has seen major retail growth since joining BeyondCPG, including securing 100 Wegmans stores during the program, a full-chain launch at Fresh Thyme and Sprouts, and expansion into over 100 Wakefern locations — including an upcoming rollout to all 280 ShopRite stores.Most recently, Kekoa launched its proprietary Taste Training™ Program to help shape children’s palates toward healthy, flavorful foods — further reinforcing the brand’s commitment to long-term health and category innovation.

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Fabalish

TRACK 2 • 2020

Fabalish is redefining plant-based eating with chefcrafted falafel, sauces, and spreads made from clean, whole-food ingredients. Co-founded by Jessica Gebel and Paul Gebel, the brand has entered a major growth phase — breaking $1M in quarterly revenue, achieving cash-flow breakeven, and expanding across strategic accounts like HelloFresh, Hungryroot, Purple Carrot, and over 100 retail locations.Now operating at a $4M run-rate and preparing for $10M+ in scalable retail opportunities, Fabalish is raising capital to fuel continued innovation, foodservice expansion, and national distribution — proving that good-for-you food can also be craveable.

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