Michael Costello
CEO of GNC; strategy, operations, and scaling CPG brands

Former SVP at Clorox leading Renew Life and Nutranext, overseeing multiple wellness brands and driving e-commerce growth from under 20% to over 50% of sales. Background spans marketing, manufacturing, R&D, and general management across major CPG organizations. Works closely with founders on strategy, decision-making, and scaling challenges across brands including GoodSAM, Fabalish, Ready Set Food, Tiesta Tea, and BelliWelli.