Founder and CEO of mindsight, consumer insight, brand strategy, and innovation Nearly 30 years of consumer research and brand strategy experience, including successful tenures at Kraft, Clorox, Microsoft, and Danone. Founded and currently lead mindsight, a consumer and brand research firm with deep experience providing emerging CPG brands with the consumer insight, straetgic vision and inspiration to scale. Have successfully partnered with and advised many brands from early stage growth through exit, including poppi, Rao's, Goodles, Justin's, Perfect Bar, Yasso, and Simple Mills, among many others.